“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have." - Steve Jobs, 1996 WIRED MAGAZINE
It is my opinion, largely because I've experienced a life filled with creative people, that yes, creatives see things and connect them, but the highly creative person has something beyond experiences and one like Steve Jobs has much more than just vision.
Again, I am grateful to be in this era of creativity and design.
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